What Super Bowl Ads Mean for Your Success
When Super Bowl Sunday arrives, I watch the event with great anticipation. Yes, I like football a lot, but that’s not necessarily my greatest interest. Being a student of marketing, I am very much interested in the highly-touted commercials. All though I have to admit, lately I’ve been disappointed.
To me, that ads are less than stellar. They just don’t make me want to run out and buy the products. But then again, the companies that are featured in the ads might be okay with that. For the most part, they aren’t targeting me. The vast majority of the commercials indeed target men, but not those in my age bracket. So when I sit there and say, “I don’t get this commercial,” or “This commercial does nothing for me,” that’s fine … as long as those who are targeted are inspired to buy the products.
This is the point for small business owners. It doesn’t matter if people who don’t buy your products and services don’t get your marketing. All that matters is that your marketing connects with your profitable target audiences and that it inspires them to take action … to contact you and make a purchase.
So the next time a well-meaning business associate, friend, or family member criticizes your marketing efforts, judge their comments on the fact that they are or are not in your target audience. If they are, give more weight to their critiques. If they aren’t, take them into consideration. What you really need to do is go out and get responses from actual members of your target audiences. Then make any necessary changes so you get the results you’re looking for.
With all this said, there were just too many commercials in this year’s Super Bowl that featured people walking around in their underwear. I just don’t get it!
Here’s to your success!
Peter George
Creator of the More Clients More Profits System