Wasted Real Estate
Are you using both sides of your business cards, or are you wasting 50% of the real estate you paid for. As a marketing coach, I see leaving the back side of business cards as a waste of valuable space. When presenting your card to someone, you have the opportunity — possibly the only opportunity — to give them information. This could include your name, your company name, address, phone number, and e-mail address. Or it could also include a special offer, a menu of your services, or other information they would use to make a decision to further interact with you.
How adamant am I about this? Let’s do this. The next time you are going to have your business cards printed and utilize only one side, send me the file and I’ll have the cards printed for you … at my expense. As part of the deal, I’ll have my info printed on the other side. Is it a deal?
Tags: accountant, business cards, consultant, designer, insurance agents, marketing, photographer