More Clients More Profits

Jeanne (my wife), Sophie (my basset hound) and I just got back from a vacation in the North Conway, New Hampshire area. We had a wonderful time, and it began when we arrived at the Village House, a bed and breakfast in the village of Jackson.

We selected the Village House because it is listed as a dog-friendly facility. It was that and more. Our hosts made the three of us feel welcomed from the moment we arrived. After checking in, the first thing we did was take Sophie’s bed from the car and move it into our room. There was no need, however. A dog bed was waiting for her. Then we noticed that two seemingly-new dog bowls were also there for her. How thoughtful this was.

They had us. Not only are the owners of the inn — Sally-Anne and John Partoon — animal lovers, but they also understand that people who travel with their pets are close to being — if not actually — fanatical about their pets. Please the pets and its almost impossible not to please their owners. As a result, I have told numerous people about our experience at the Village House, and we’ve been back less than one day.

So here’s my question for you. What is it that you can do for your clients that will get them talking about you? You can determine the answer to this in a couple of ways, and I suggest both. One is to stop thinking like a service / product provider and start thinking like your clients. The other is to simply ask your clients. It’s that easy.

The point is to get your clients raving about you — telling just about anyone who will listen how you go above and beyond. At that point, the amount of word-of-mouth marketing you garner is sure to steadily increase.

Here’s to your success!
Peter George
Creator of the More Clients More Profits System