I just got back from the Maximizing Success weekend in Boston. It was superb. Experts such as Debbie Allen, Patricia Noel Drain, Adam Ginsberg, Omar Periu, Tracy Repchuk, and others shared their success stories, ideas, methods, and techniques with us. Mark Vaudreuil will be producing another Maximizing Success event in the near future, and I highly recommend it. For more information, go to MaximizingSuccess.com
To run a profitable business, you must connect with your most profitable target audiences. Better yet, they must connect to with you. You see, it’s their choice whether or not to do business with you. However, it’s your job to consistently tell them how you benefit them and why they should, in fact, choose to pay for your products and services.
One of the best ways to do this is speaking in front of an audience made up of your prospects. It offers you so many advantages, such as demonstrating your expertise, skills, and even your personality. All of these are judged as you stand before your audience. As a result, some people may think you know what you’re talking about but don’t have a need for your services at the time. Others may not make a connection at all. Still others will connect so strongly that they feel as if they have already established a relationship with you.
Let me tell you a little story; I think you’ll find it relevant. I am a huge fan of the rock and blues guitarist Eric Clapton. I have been to 29 of his concerts, including a private concert for only 250 people. And I have just about every album he has created. Over the years, he and I have developed a relationship … a very strong relationship. The thing is .. he doesn’t know it. In fact, he doesn’t know I exist. But that doesn’t matter.
All that matters is that I believe that there is a relationship. (No, this does not go to the point of being a stalker. At least I don’t think so.) I believe there is a powerful connection. So, of all the musicians in the world, he is the one on whom I will spend the most money and time. Yet all Eric has to do is perform.
Another advantage he has by performing is that he reaches millions of people. Just think of the economies of scale. And that’s what speaking in front of an audience offers you — an economy of scale. Okay, you may not be in front of millions of people, but you could be in front of dozens, if not hundreds. You stand a far better chance of connecting with larger numbers of prospects than you would if you were cold calling or marketing to smaller numbers.
So how can you address your profitable target audiences? How can you best showcase your expertise? How can you demonstrate your ability to help others accomplish whatever it is they need or want to do? How can you gain exposure in a way that offers others the opportunity to make a connection with you? You may never gain the status of a rock star, but you just might be recognized by some as the expert in your field. As a result, you’ll have prospects coming to you, ready to pay for your products and services.
Here’s to your success!
Peter George
Creator of the More Clients More Profits System
Are you tired of setting goals and then putting them in a draw? Do you wonder how others achieve their success? If so, this is the course for you.
Goal management is the science of turning ideas into reality by setting goals, planning them thoroughly, and managing them over time. It’s not difficult, and it can easily be learned.
In this interactive workshop, you learn to manage your goals — from determining which ones provide you the greatest opportunity to succeed, to learning how to bring them to fruition.
“Success is a choice … your choice.”
- Dick Herron
Have you ever wondered why a competitor of yours — a competitor who obviously doesn’t have your knowledge, abilities, or experience — is more successful than you? Let me assure you, it has nothing to do with knowledge, abilities, or experience. Having a better mousetrap no longer guarantees that people will beat a path to your door. Today, success goes to the one who has the proper mindset, the better plan, and the better system.
It’s just as easy to do business with profitable clients.
In fact, it’s easier to do business with profitable clients than it is to do business with unprofitable ones. I’m sure you’ve heard the saying that it’s just as easy to fall in love with a rich person as a poor one; therefore you should fall in love with a rich one. I don’t know how factual this is. But in the business world, (more…)
It is often said that attitude is the greatest predictor of success. How true … how true! It very well could be that nothing is more important than your attitude. As a marketing coach, it is my opinion that, for you to realize your greatest potential and profitability, you must have the right mindset. Without it, the odds of reaching your goals are lower than they should be. I do not want to get into the psychological aspects of this, but our beliefs about what we can accomplish, what we are worthy of accomplishing, and how much money we should make are rooted (more…)
People will tell you that most small businesses that fail in their first five years of existence do so because they are underfunded. Although this certainly has some validity, I believe that, in the vast majority of instances, the actual cause was a combination of lack of proper business plans and not having the proper mindset.
Mindset is extremely valuable when it come to being successful. Just like a champion athlete pictures himself hitting the baseball or herself crossing the finish line before her competitors, businesspeople must visualize themselves being successful. Whether that is visualizing prospects signing contracts, customers at a register, or driving the car that one’s success affords, it must be done and must be done consistently.
A friend and fellow business coach, Dick Herron, has a saying that I believe sums it up nicely. In fact, I like the line so much, I’ll be happy when he retires so I can use it. “Success is a choice … your choice.” How right he is!